Amukti, Bengaluru. A portrait LED display at the store entrance.

Amukti sells ethnic wear from a store inside a Bengaluru mall. Its entrance used to carry a printed lightbox. We replaced it with a portrait, fine-pitch indoor LED display built into the entrance pillar, and PxlOS now schedules the collection videos it plays.

The brief

A mall corridor is crowded with signage. Every store front competes for the same few seconds of a passing shopper's attention, and Amukti's static lightbox at the entrance had stopped turning heads.

The store wanted moving pictures of its collections at the doorway. It did not want to give up any of its display window to get them. And a printed lightbox has a running cost of its own: a new print for every campaign.

What we built

Every decision came from the doorway, not from a catalogue.

• Portrait, in the pillar. The display is built into the entrance pillar, so it is the first thing a shopper sees coming down the corridor, and the window display stays as it was. A tall frame also suits fashion. A model shown head to toe fills it.
• Fine-pitch indoor panels. Shoppers walk past 1 to 3 metres away, so a close walkway needs a fine pitch to keep fabric detail and faces crisp. Our guide to choosing pixel pitch explains the trade-off.
• Brightness set for a mall, not a street. A mall interior is lit and sheltered. We tuned the display to the corridor lighting so colours stay vivid without glare. An outdoor-bright panel here would only dazzle.
• PxlOS for content. The merchandising team schedules new-collection videos and festive offers by time of day, from a phone. The next campaign needs a file, not a print.
• The processor out of sight. The cabling runs inside the pillar to a processor in the back office, so the entrance shows only the picture.

Installation

A store in a mall cannot close its entrance for a day, so the work was planned around the mall's hours.

1. Size the frame to the pillar. The frame was built to the pillar, so the display fits the entrance and no floor space is lost.
2. Run the cabling inside the pillar. It goes through the pillar to the processor in the back office, with nothing on show.
3. Install before opening. The display went in before mall opening hours.
4. Hand over, ready to play. We commissioned the display and handed it over with content already loaded.

Every PixelSpot wall is assembled and burn-in tested at our Bengaluru facility before delivery.

The result

The entrance now plays campaign videos of the current collection, in motion, right at the doorway. When the collection changes, the display changes with it. There is no lightbox print to reorder, and the store's window and floor are just as they were.

The team runs the content on PxlOS: a new collection video, a festive offer, a different playlist for different hours of the day. Our content playbook for retail LED displays covers what to play and for how long.

Pixelspot delivered more than just an LED video wall, they brought our storefront to life. Their digital signage options are worth every penny.

Anita Zalte, Google review

What a wall like this costs

Store-entrance displays are priced by area and pixel pitch. Orientation does not change the price, so a portrait display costs the same as a landscape one of the same size. Amukti's display was sized to its pillar. Yours will be sized, and priced, to your entrance.

• Indoor P2.5: ₹6,150 per sq ft + GST, installed, controller extra.
• Indoor P2.0: ₹7,750 per sq ft + GST, installed, controller extra.
• Indoor P1.8: ₹8,250 per sq ft + GST, installed, controller extra, for shoppers who stand closer.

For whole displays with the controller included: a 6 × 4 ft indoor P2.5 display is ₹1,81,500 + GST. Stood on end, that is a portrait 4 ft wide and 6 ft tall. An 8 × 4 ft indoor P2.5 display (4 ft wide and 8 ft tall when stood on end) is about ₹2,37,500 + GST. Every wall includes PxlOS, 5% spare modules from the same batch and the 2-year onsite warranty.

If your store has a pillar, a doorway or a lightbox that has stopped turning heads, put its size into the LED wall configurator to see what a display there would cost.